skip to Main Content

Hello, I’m Janice Sturm

Event Strategist, ESN

(541) 480-6886

I’m proud to be one of Experient’s amazing hospitality experts with my favorite core value focus on TAKING GOOD CARE OF EACH OTHER.

My reward is when YOUR expectations are exceeded. I will strive to find you the very best-fit property for your event needs…worldwide. Need help with registration or housing? I can help you there, too.

And thanks to the collective data and knowledge secured by contracting 4.6 million room nights annually, you can be confident you are receiving the optimum combination of rates, concessions, and terms every time.

I’ll work hard to earn your business and keep your business, if your program is a meeting for 10 or a city-wide convention for 10,000.

Let me TAKE GOOD CARE OF YOU – ask me how I can serve you!


“It has been my extreme good fortune to have worked with Janice on various executive level retreats and meetings over the past several years. Janice listens to her clients, and is able to use her experience and wealth of knowledge about the hospitality industry to craft the perfect meeting or retreat for your group. Most helpful to me has been Janice’s responsiveness and her attention to detail; no stone is left unturned. Her communications are crisp and to the point and her execution of all matters is flawless. Janice is a joy to work with and a much relied upon resource!”

Terrie Wilson
Executive Assistant

“We do quite a bit of business with Experient through Janice Sturm, who is a delight to work with. She is very timely and attentive in her communication; what I appreciate is her ability to follow up with me at just the right moments in an effort to make progress and keep the ball rolling in ongoing negotiations. Her discretion, tact and diplomacy when negotiating on our behalf has been invaluable. Not only is Janice very experienced in hotel venue selection and contract negotiation, but most importantly, she continuously has her clients’ best interests in mind, which is very helpful to our department here at the UW. She has my highest recommendation.”

Sandra Coke
Events Manager
Department of Biostatistics
University of Washington

My husband and I are blessed and thankful to reside in beautiful Wenatchee, WA (the Apple Capital of the World!) and enjoy everything outdoors, volunteering and fellowshipping at church and in the community. In addition to many years in hotel group sales and service, I’ve proudly served active duty for the US Marine Corps; co-managed the world’s largest skydiving facility; held key support positions for the Portland Opera and Nike. I’ve been on the other side of the fence, so I “get” YOUR meeting needs.

I’m passionate about serving in every area of my life, including working with clients on their programs. It brings me great satisfaction to know I can help you come in under-budget, or exceed your attendance expectations because of an excellent venue I’ve secured. But honestly, I couldn’t do it alone – it really does take teamwork: you (the client), our hotel and service suppliers…and me. As your personal consultant, I will listen first and then help you create a seamless event experience. I won’t be just an order-taker…I will be your trusted advisor. Let’s build a great partnership together!

I’ve been with Experient since 2007 and love what I do!

My Personal Statement

My Pledge to You: To provide impeccable service, develop and maintain trustworthy relationships, never compromise work ethics, and always do my best to earn and keep your business. No event is too big, no meeting too small.

My Contact Information

Address: 2108 Sage Grouse Road, Wenatchee, WA 98801
Phone: (541) 480-6886

Back To Top