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Hello, I’m Nicole Morris McFarland

Event Strategist, ESN


Events are a high-stakes investment for any organization. They’re time-sensitive, highly-detailed and require seamless collaboration to pull off successfully. It’s easy to feel pulled in a million different directions – juggling numerous tasks, yet mastering none.

Working as a natural extension of your team, we focus on sourcing your hotel needs to ensure you receive the optimal combination of rates, concessions and terms every time. We use collective data and knowledge, secured by contracting over 4.6 million room nights annually, and put them to work for you improving ROI for your events.

McFarland, Nicole

“By some stroke of luck, we learned about Experient two years ago. It began with an inquiry to find a new location for one of our events and has blossomed into a relationship that is akin to having extended our staff! Experient uses their expertise to thoroughly investigate properties, to provide timely follow-ups and reminders, to negotiate contracts on our behalf, and provide candid and generous advice. Experient has taken the time and care to secure excellent locations and accommodations tailored to our needs and continue to be a tremendous resource to our organization.”

Executive Director
National Nonprofit Educational Council

I came to Experient with over 18 years’ experience in corporate, non-profit, government, and international meetings. I help my groups/clients turn their event ideas into a reality as well as approach future meetings in a more strategic way.

Most of all I love seeing people improve their event ROI/bottom line. Events require so much; I’m all about supporting people while they support their mission!

I specialize in: Meeting, Conference, & Convention Planning, Program Planning & Development, Strategic Event Management (Budgets & Analytics), Cultural/Community Events, Golf Tournament Coordination, Special Projects and Events Coaching.

My Personal Statement

Striving to turn your event ideas into a reality!

My Contact Information

Address:  Universal City, MO
Phone:  314.656.6074

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